7 min read
Creating a TikTok Ad
You don’t need to have a lot of experience to advertise on TikTok. Follow the steps in our guide to start advertising on TikTok today! 1.
Advertising
Paid ads, creative and acquisition — what the numbers say after the campaign has run.
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4 min read
Best Practices for Casual Games Ad Creatives on TikTok
How casual-game advertisers use TikTok: the creative formats that work, why the first two seconds decide everything, and what to test first.
1 min read
Using Conversion Sets in Google Ads
Google Ads groups conversion actions into sets so it knows which goals to prioritise when bidding. Here is how the categories work and when to use them.
2 min read
What does TikTok’s first-ever UK TV ad tell about the app?
The ad aims to position TikTok as an entertainment app, where users would find joy and amusement. How well does the ad reflect the reality of the app?
3 min read
What I learned advertising for small e-commerce businesses during BFCM 2020
As I am finishing up this crazy-long week and a non-stop working streak of 9 days, I managed to sit down to write down some of my learnings.
