Every label, and the data behind it.
Sales
Sold today
Paid orders from the last 24 hours.
- “23 sold today”Factual
- “Chosen by 23 others today”Social
- “23 sold”Minimal
- “Top in Jackets today”Ranked
- “Selling fast, 23 today”Urgent
- “Selling well today”Ambient
Sold this week
Paid orders from the last 7 days.
- “140 sold this week”Factual
- “Chosen by 140 others this week”Social
- “140 this week”Minimal
- “140 chose this in the last 7 days”Time-framed
- “Top in Jackets this week”Ranked
- “Popular this week”Ambient
Sold this month
Paid orders from the last 30 days.
- “460 sold this month”Factual
- “Chosen by 460 others this month”Social
- “460 sold”Minimal
- “460 chose this recently”Time-framed
- “In demand this month”Ambient
Best seller in a collection
Rank by 30-day order volume against the other products in the same collection.
- “Top seller in Jackets”Factual
- “Chosen by 460 in Jackets”Social
- “Top in Jackets”Minimal
- “#1 in Jackets this month”Ranked
- “A Jackets favorite”Ambient
Bought in quantity
The largest single-order quantity seen recently, anonymised.
- “Someone bought 6 at once”Factual
- “6 bought together”Minimal
- “A stock-up favorite”Urgent
- “Popular for bulk buys”Ambient
Recently ordered
Time since the most recent paid order.
- “Last ordered 12 minutes ago”Factual
- “Ordered 12 minutes ago”Minimal
- “Just ordered 12 minutes ago”Urgent
- “Selling right now”Ambient
Trending
This period's order volume against the previous one.
- “Sales up 38%”Factual
- “↑ 38%”Minimal
- “Sales climbing this week”Time-framed
- “Trending in Jackets”Ranked
- “Gaining momentum, up 38%”Urgent
- “Trending right now”Ambient
Selling fast
Orders per day over the recent window.
- “Selling 3 a day”Factual
- “Fast mover”Minimal
- “Fastest mover in Jackets”Ranked
- “Moving fast, 3 a day”Urgent
- “Selling quickly right now”Ambient
Often bought after viewing
The share of product views that end in a purchase.
- “Viewers here often go on to buy”Factual
- “Customers who view this tend to buy”Social
- “A customer favorite”Minimal
- “Top converter in Jackets”Ranked
- “Often turns into a purchase”Urgent
- “A customer favorite”Ambient
Browsing interest
Viewed
Unique product views from your storefront pixel.
- “310 viewed this this week”Factual
- “310 shoppers looked at this this week”Social
- “310 views this week”Minimal
- “Viewed this week”Time-framed
- “Getting attention this week”Ambient
Added to cart
Add-to-cart events from your storefront pixel.
- “48 added this to a cart this week”Factual
- “48 shoppers added this this week”Social
- “48 added this week”Minimal
- “Added to carts this week”Time-framed
- “Finding its way into carts”Ambient
Most viewed in a collection
View rank against the other products in the same collection.
- “Most viewed in Jackets”Factual
- “The one people look at most in Jackets”Social
- “Most viewed in Jackets”Minimal
- “Most viewed in Jackets”Ranked
- “Drawing the most attention in Jackets”Ambient
Add-to-cart rate
Add-to-carts as a share of product views, reported in broad bands.
- “Added to cart by about 1 in 4 shoppers”Factual
- “About 1 in 4 shoppers add this to their cart”Social
- “Often added to cart”Minimal
- “Most carted in Jackets”Ranked
- “A popular pick right now”Ambient
Happening right now
Viewing now
Live count of shoppers on the page right now.
- “14 viewing now”Factual
- “14 others are looking at this”Social
- “14 viewing”Minimal
- “14 people viewing right now”Urgent
- “Catching eyes”Ambient
In cart now
Live count of open carts holding this product.
- “8 in cart right now”Factual
- “8 others have this in their cart”Social
- “8 in cart”Minimal
- “8 carted in the last hour”Urgent
- “A popular cart pick”Ambient
Since a shopper was last here
Sold since your last visit
Orders placed between a returning shopper's previous visit and now.
- “5 sold since you were here”Factual
- “5 sold since last visit”Minimal
- “5 more sold since you last looked”Urgent
- “5 sold since your last visit”Personal
Viewed while you were away
Other shoppers who viewed the page since a returning visitor last left.
- “17 viewed since you left”Factual
- “17 others looked while you were away”Social
- “17 viewed while you were away”Minimal
- “17 more shoppers checked this since you were here”Urgent
- “Others noticed too — 17 viewed since your last visit”Personal
Carted while you were away
Add-to-carts since a returning visitor last left.
- “8 carted since you left”Factual
- “8 added to cart while you were away”Social
- “8 added since last visit”Minimal
- “8 more shoppers carted this since you were here”Urgent
- “While you were gone — 8 added this to cart”Personal
Reviews
Rating
Your own review app's rating and count.
- “Rated 4.8★ by 126 customers”Factual
- “126 customers rate this 4.8★”Social
- “4.8★ (126)”Minimal
- “Top rated in Jackets”Ranked
- “Highly rated”Ambient
New reviews
Reviews left in the last 7 days.
- “9 new reviews this week”Factual
- “9 customers reviewed this week”Social
- “9 new reviews”Minimal
- “Freshly reviewed”Ambient
Stock
Back in stock
Inventory history — a product that went from zero back to available.
- “Restocked 2 hours ago”Factual
- “Was sold out for 3 days”Social
- “2 hours ago”Minimal
- “Back in stock — restocked 2 hours ago”Time-framed
- “Just restocked — was sold out for 3 days”Urgent
- “Back after selling out”Ambient
Sells out often
Recorded sellouts in the last 30 days.
- “Sold out 3× this month”Factual
- “3 sellouts this month”Social
- “3× sold out this month”Minimal
- “Sold out 3× in the last 30 days”Time-framed
- “Often sold out in Jackets”Ranked
- “Sold out 3× this month”Urgent
- “Sells out often”Ambient
When and where people buy
Peak hour
The hour of day your store takes the most orders.
- “Peak hour”Minimal
- “Busiest time of the day”Time-framed
- “Peak shopping hour right now”Urgent
- “Store is buzzing right now”Ambient
Popular in a region
Order concentration by delivery region.
- “Popular in Berlin”Factual
- “A favorite in Berlin”Social
- “Top in Berlin”Minimal
- “Popular with Berlin customers”Ambient
Store-wide nudges
Store activity
Store-wide shopper and order counts, used by the nudge.
- “42 orders placed today”Factual
- “Join 42+ shoppers today”Social
- “Our busiest hour”Time-framed
- “Orders every 6 minutes”Urgent
- “42 people shopping right now”Ambient
Why there are several wordings for one number
The same fact can be said plainly or warmly, and which one converts depends on the store. Every label above is a different register on the same underlying number, so you can match the voice of your storefront without changing what is claimed. Presets pick a register for you; you can override any line.
What has to be true before a label appears
Each label has a minimum the data has to clear before it shows — enough orders, enough views, a real restock in the window. Below that threshold the label is skipped rather than rounded down or filled in, so a quiet product shows nothing instead of showing something flattering and false. Small catalogues get an extra layer: counts are coarsened or withheld where an exact number would reveal more about the business than a shopper needs.
More on where the numbers come from in the FAQ.