4 min read
Understanding the Algorithm Behind TikTok’s For You Page
What feeds the algorithm and how does it choose which videos to surface? Much like other social media apps, TikTok’s algorithm is a secret owned by the company.
The 2024 archive
Every post published in 2024.
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1 min read
Using Conversion Sets in Google Ads
Google Ads groups conversion actions into sets so it knows which goals to prioritise when bidding. Here is how the categories work and when to use them.
2 min read
What does TikTok’s first-ever UK TV ad tell about the app?
The ad aims to position TikTok as an entertainment app, where users would find joy and amusement. How well does the ad reflect the reality of the app?
3 min read
What I learned advertising for small e-commerce businesses during BFCM 2020
As I am finishing up this crazy-long week and a non-stop working streak of 9 days, I managed to sit down to write down some of my learnings.
3 min read
What’s different about TikTok content that makes the app so popular?
Although all of the social media channels now support video, what makes TikTok content so popular that TikTok videos make their ways to other channels?
3 min read
Why are People on TikTok and What do They do?
TikTok has taken over the scene of social media apps in 2020, with the best quarter for any app ever in Q1 2020 and surpassing 2 billion downloads globally.
