7 min read
Creating a TikTok Ad
You don’t need to have a lot of experience to advertise on TikTok. Follow the steps in our guide to start advertising on TikTok today! 1.
TikTok
TikTok marketing, ads, the For You algorithm and the culture that makes the platform work.
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3 min read
How did TikTok grow during Covid-19 Lockdowns, and Why?
People used the app as an escape from the harshness of their real lives. As people will go back to their normal lives, TikTok’s advantage will slowly dissipate.
4 min read
Best Practices for Casual Games Ad Creatives on TikTok
How casual-game advertisers use TikTok: the creative formats that work, why the first two seconds decide everything, and what to test first.
4 min read
Understanding the Algorithm Behind TikTok’s For You Page
What feeds the algorithm and how does it choose which videos to surface? Much like other social media apps, TikTok’s algorithm is a secret owned by the company.
2 min read
What does TikTok’s first-ever UK TV ad tell about the app?
The ad aims to position TikTok as an entertainment app, where users would find joy and amusement. How well does the ad reflect the reality of the app?
3 min read
What’s different about TikTok content that makes the app so popular?
Although all of the social media channels now support video, what makes TikTok content so popular that TikTok videos make their ways to other channels?
3 min read
Why are People on TikTok and What do They do?
TikTok has taken over the scene of social media apps in 2020, with the best quarter for any app ever in Q1 2020 and surpassing 2 billion downloads globally.
