1 min read
Using Conversion Sets in Google Ads
Google Ads groups conversion actions into sets so it knows which goals to prioritise when bidding. Here is how the categories work and when to use them.
Conversion
Conversion rate, offers, popups and storefront experiments that can be measured rather than guessed.
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3 min read
What I learned advertising for small e-commerce businesses during BFCM 2020
As I am finishing up this crazy-long week and a non-stop working streak of 9 days, I managed to sit down to write down some of my learnings.
