11 min read
Reducing Cart Abandonment Without Discounting Everyone
A cart offer that reaches every visitor trains your customers to wait. Here is how to aim a time-limited code at the shoppers who are hesitating.
Conversion
Conversion rate, offers, popups and storefront experiments that can be measured rather than guessed.
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11 min read
Shopify Discount Popups: Gamified vs Plain Compared
A plain discount popup hands 10% to anyone who scrolls past. A jigsaw asks for thirty seconds and gives the code to someone who just looked at your product.
11 min read
A Shopify Giveaway That Drives Revenue, Not Just Emails
Entries earned with orders, referrals and spend thresholds turn a Shopify giveaway into a revenue campaign. Here is how to run one and keep the audience.
1 min read
Using Conversion Sets in Google Ads
Google Ads groups conversion actions into sets so it knows which goals to prioritise when bidding. Here is how the categories work and when to use them.
3 min read
What I learned advertising for small e-commerce businesses during BFCM 2020
As I am finishing up this crazy-long week and a non-stop working streak of 9 days, I managed to sit down to write down some of my learnings.
