10 min read
How M&S, Amazon and SHEIN Do Social Proof
M&S, Amazon, Boots, SHEIN, Revolve and ASOS all print the same kind of proof on a product page: a number about a population, not a story about a person.
Q4 and BFCM
Q4, Black Friday and the holiday selling season — the work that has to be done before the traffic arrives.
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11 min read
Reducing Cart Abandonment Without Discounting Everyone
A cart offer that reaches every visitor trains your customers to wait. Here is how to aim a time-limited code at the shoppers who are hesitating.
11 min read
Shopify Product Page Custom Fields: Names, Photos, Fees
A name, a date or a photo chosen on the product page changes what you have to make. Here is how custom fields on Shopify collect it, and where the answers go.
11 min read
Shopify Discount Popups: Gamified vs Plain Compared
A plain discount popup hands 10% to anyone who scrolls past. A jigsaw asks for thirty seconds and gives the code to someone who just looked at your product.
11 min read
A Shopify Giveaway That Drives Revenue, Not Just Emails
Entries earned with orders, referrals and spend thresholds turn a Shopify giveaway into a revenue campaign. Here is how to run one and keep the audience.
12 min read
Is a Shopify Mobile App Worth It Before Q4?
It depends on one thing: whether your customers come back. What a Shopify mobile app builder does, what it costs, and who should skip it this Q4.
13 min read
Shopify Social Proof for Q4: Sold Counts and Live Activity
Real sold counts, best-seller badges and live cart activity convince shoppers without inventing urgency — and every number can be traced to your own orders.
10 min read
Showing Every Variant on a Shopify Collection Page
A Shopify collection page shows one card per product, so seven of eight colours stay invisible. Here is how to split variants into their own cards.
